Redefining
Creative
Innovation
niloykumar.com
MedEasy – A Simplified Healthcare Experience
MedEasy is a licensed, Bangladesh-based digital healthcare platform offering prescription and OTC medicine delivery, doctor video consultation, and lab services. It targets a user base of chronic and general patients seeking accessible, affordable healthcare. With over 250,000 orders fulfilled and more than 25,000 active users, MedEasy has achieved strong market traction.
Founded by Arefin Zaman, the company pivoted from SaaS to B2C telemedicine, then expanded into pharmacy services following high demand for medicine delivery. It raised USD 750K seed funding in 2023 to scale operations, serve 30M chronic patients, and enhance user retention (~80% retention rate).
Google Playstore
- Team: MedEasy
- Date: 2021 - 2023
- Designer: Niloy Kumar
MedEasy Interface Overview
The MedEasy app interface was designed to be clean, intuitive, and trustworthy from the first interaction. The welcome screen presents a minimal, modern look with a soft color palette, introducing the brand clearly and guiding users forward with a single tap. It sets a calm tone while keeping the experience focused and distraction-free.
The home screen brings together key features like medicine search, prescription upload, and doctor consultation in one accessible layout. Essential actions are placed prominently, while real doctor images add a human touch that builds trust. Soft blue tones, clear icons, and readable typography make the interface easy to use, especially for older or less tech-savvy users. Overall, the design ensures healthcare access feels simple, supportive, and user-friendly.
My Design Role & Process
1. Discovery & Research
- User interviews & empathy mapping with chronic patients to understand pain points like prescription management, drug authenticity concerns, and delivery trust.
- Competitive benchmarking against apps like PharmEasy and Medlife, analyzing features such as prescription upload, search flow, and consultation channels.
- Heuristic analysis audit, especially for Bangladeshi health apps, identifying a high percentage of aesthetic/usability issues.
2. Ideation & User Flows
- Defined user journeys for key flows: prescription upload → pharmacist validation → order confirmation → delivery tracking → repeat prescription reminder.
- Created low-fidelity wireframes and storyboards to map scenarios such as uploading photos for prescription verification and scheduling video consultations.
From Prescription to Doorstep
3. Prototyping
- Designed high-fidelity UI prototypes in Figma, emphasizing clarity, minimalist branding, and consistent visual identity across screens—drawing on inspiration from other Bangladeshi health platforms.
- Ensured flow continuity for both mobile and web layouts (Cart, Doctor Booking, Medicine Listing, Profile).
4. Usability Testing & Refinement
- Conducted usability testing with 8–10 users via interactive prototypes, focusing on search functionality, prescription upload clarity, and checkout friction.
- Iterated based on feedback: improved image upload guidance, simplified cart flow, added confirmation sub-step after pharmacist validation, and clear delivery timelines.
- Enhanced accessibility: large tap targets, clear contrast ratios, readable fonts for older users.
Final Design & Handoff
- Delivered polished, pixel-perfect UI screens of key app views (home, product listing, prescription upload, doctor consult booking, order summary, reminders).
- Documented a component-based design system with consistent typography, color palette (calm blues & whites), iconography, and UI components (cards, buttons, toggles).
- Created interactive prototypes and specs for developers using Figma and Zeplin to ensure pixel-accurate implementation.
Yours deserves to be told beautifully—with design that feels, flows, and connects.