Quick Chicken - Online Food Order & Delivery

🔥 My Role as Product Designer

As the Product Designer, I led the end-to-end design process for Quick Chicken, an online food ordering app tailored for fast, intuitive meal delivery — especially focused on chicken-based dishes. My responsibilities were spread across user research, interaction design, visual design, and design handoff.

🧠 Research & Problem Discovery

• Conducted competitor analysis on food delivery platforms like UberEats and DoorDash to identify UI trends and usability gaps.
• Created lightweight user personas based on target audience (busy professionals, students, families).
• Identified key pain points like cluttered UIs, long checkout processes, and poor product visibility.

✍️ User Experience (UX) Design

• Designed intuitive user flows for browsing, ordering, and tracking food.
• Focused on a minimal number of taps to complete an order.
• Structured a frictionless onboarding experience for new users.
• Applied UX writing principles for CTAs and prompts to boost clarity.

Simplicity, elegance, innovation!

🎨 User Interface (UI) Design

• Developed a visual identity including logo, color scheme (vibrant orange & soft gradients), and iconography.
• Crafted responsive designs for mobile and desktop platforms.
• Employed atomic design principles to build scalable components.
• Maintained brand consistency across all pages: homepage, product details, cart, and delivery tracking.

🔄 Prototyping & Testing

• Created interactive prototypes in Figma to simulate user interactions.
• Conducted internal usability testing and iterated based on feedback.
• Ensured the design adhered to accessibility standards, including contrast and readable typography.

🤝 Collaboration & Handoff

• Worked closely with developers using design tokens and shared component libraries.
• Delivered detailed UI specs and annotations for seamless implementation.
• Participated in sprint reviews and provided QA support during development.