MedEasy is a licensed Bangladesh-based digital healthcare platform offering prescription and OTC medicine delivery, doctor video consultation, and lab services. With 250,000+ orders fulfilled and 25,000+ active users, it secured USD 750K seed funding from Robi r-venture.
View on Google PlayA Simplified Healthcare Experience
MedEasy pivoted from SaaS to B2C telemedicine, then expanded into pharmacy. It raised USD 750K seed funding in 2023 to scale and serve 30M chronic patients.
Interface Overview
The welcome screen presents a minimal, modern look. The home screen brings together medicine search, prescription upload, and doctor consultation in one accessible layout.
1. Discovery & Research
- User interviews and empathy mapping with chronic patients.
- Competitive benchmarking against PharmEasy and Medlife.
- Heuristic analysis audit for Bangladeshi health apps.
2. Ideation & User Flows
- User journey: prescription upload to validation to order to delivery.
- Low-fidelity wireframes for prescription upload and consultations.
3. Prototyping & Testing
- High-fidelity prototypes in Figma with clear visual identity.
- Usability testing with 8-10 users; simplified cart flow, added confirmation steps.
- Accessibility: large tap targets, clear contrast for older users.
Final Design & Handoff
- Pixel-perfect UI screens: home, product listing, prescription upload, doctor booking, order summary.
- Component-based design system with typography, color palette, and UI components.
- Developer specs via Figma and Zeplin.