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MedEasy — Online Pharmacy & Telemedicine
App · Web · Branding

MedEasy — Online Pharmacy & Telemedicine

MedEasy is a licensed Bangladesh-based digital healthcare platform offering prescription and OTC medicine delivery, doctor video consultation, and lab services. With 250,000+ orders fulfilled and 25,000+ active users, it secured USD 750K seed funding from Robi r-venture.

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Client
MedEasy
Period
Apr 2020 – Nov 2021
Role
Niloy Kumar Roy
Tools
Figma · Zeplin
$750K
Seed funding
25K+
Active users
80%
Retention rate
↓30%
Error rate
A Simplified Healthcare Experience

MedEasy pivoted from SaaS to B2C telemedicine, then expanded into pharmacy. It raised USD 750K seed funding in 2023 to scale and serve 30M chronic patients.

MedEasy app overview
MedEasy app overview
Interface Overview

The welcome screen presents a minimal, modern look. The home screen brings together medicine search, prescription upload, and doctor consultation in one accessible layout.

1. Discovery & Research
  • User interviews and empathy mapping with chronic patients.
  • Competitive benchmarking against PharmEasy and Medlife.
  • Heuristic analysis audit for Bangladeshi health apps.
Research and empathy mapping
Research and empathy mapping
2. Ideation & User Flows
  • User journey: prescription upload to validation to order to delivery.
  • Low-fidelity wireframes for prescription upload and consultations.
User flow diagrams
User flow diagrams
💊
From Prescription to Doorstep
Designing every step to reduce friction and build trust.
3. Prototyping & Testing
  • High-fidelity prototypes in Figma with clear visual identity.
  • Usability testing with 8-10 users; simplified cart flow, added confirmation steps.
  • Accessibility: large tap targets, clear contrast for older users.
Final Design & Handoff
  • Pixel-perfect UI screens: home, product listing, prescription upload, doctor booking, order summary.
  • Component-based design system with typography, color palette, and UI components.
  • Developer specs via Figma and Zeplin.
HealthTechTelemedicineMobile UXAccessibilityUX ResearchFigmaZeplinSeed Funded