An online food ordering app designed for fast, intuitive meal delivery. I led end-to-end design covering user research, interaction design, visual design, and dev handoff.
Role & Process
I led the full design process for Flash Menu: user research, interaction design, visual design, and handoff.
Research & Discovery
- Competitor analysis on UberEats and DoorDash.
- User personas: busy professionals, students, families.
- Pain points: cluttered UIs, long checkout, poor product visibility.
UX Design
- Intuitive flows for browsing, ordering, and tracking.
- Minimal taps to complete an order.
- Frictionless onboarding for new users.
UI Design
- Visual identity: logo, vibrant orange color scheme, iconography.
- Responsive designs for mobile and desktop.
- Atomic design principles for scalable components.
Outcome
The design was praised for clarity, color usage, and clean hierarchy — merging functional utility with a vibrant modern aesthetic.
