Flash Menu — Online Food Order & Delivery

I led the full design process for Flash Menu: user research, interaction design, visual design, and handoff.

• Competitor analysis on UberEats and DoorDash.
• User personas: busy professionals, students, families.
• Pain points: cluttered UIs, long checkout, poor product visibility.

• Intuitive flows for browsing, ordering, and tracking.
• Minimal taps to complete an order.
• Frictionless onboarding for new users.

• Visual identity: logo, vibrant orange color scheme, iconography.
• Responsive designs for mobile and desktop.
• Atomic design principles for scalable components.

The design was praised for clarity, color usage, and clean hierarchy — merging functional utility with a vibrant modern aesthetic.